WHY PUBLICIS® COSMOS
PUBLICIS® COSMOS is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. It learns from your online and offline data, structured and unstructured information as consumers interact with the brand across omnichannel. At the same time, it reasons, anticipates, and activates the customer journey, real-time interests, cross-device habits, emotions, and prescribes timely, relevant brand experiences across all marketing channels.
SINGLE VIEW OF THE CUSTOMER
INDIVIDUAL-LEVEL CUSTOMER EXPERIENCES
See how PUBLICIS® COSMOS better connects you with your customers
A Platform as a Service (PaaS) based data graph solution that harnesses intelligence from online and offline data to create a single view of the customer.
PUBLICIS® COSMOS AMPLIFY
Extend the PeopleGraph data journey exploration with PUBLICIS® COSMOS Amplify, enabling marketers to interact with the customer holographic data for deeper data symbiosis.
A Platform as a Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret needs using natural methods of communication.
Unique audience segmentation capabilities to drive better marketing decisions and pinpoint the exact consumers you should target with a personalized your brand messages.
PUBLICIS® COSMOS PeopleGraph Features
Platform as a Service (PaaS) based Customer Graph solution that harnesses intelligence from online and offline data to create a single view of the customer.
Prevent and forecast churn, acquire new customers and understand your customer LTV across Omni-channel.
CROSS-DEVICE AND OMNI-CHANNEL CUSTOMER JOURNEY
Target people, not cookies or devices using PUBLICIS® COSMOS cross-device graph & trained AI at huge scale.
UNIVERSAL GRAPH ID TO NORMALIZE AND AMPLIFY YOUR PERSONAS
Normalize and connect fragmented customer data sources across channel, product, department or P&L into one intelligence persona.
DETERMINISTIC AND PROBABILISTIC MATCHING OF YOUR BIG DATA
Activate your customer journey with real-time interests, habits, emotions for true 1-to-1 relevant brand experience.
PUBLICIS® COSMOS Cognitive Cloud Features
A fully managed cognitive intelligence platform to transform and automate your data into meaningful activation.
CREATIVE & VISUAL INTELLIGENCE PERCEPTION
Using Artificial Intelligence, your apps can understand everything from faces to feelings in images and video
PEOPLE SPEECH RECOGNITION AND SYNTHESIS
Build your app to include speech generation, speech transcription and speaker recognition
NATURAL LANGUAGE UNDERSTANDING AND TEXT PROCESSING
Know what users really want by sensing their sentiment and semantics, enabling you to communicate with them through natural conversations.
BIG DATA, BOTS & KNOWLEDGE INTELLIGENCE
Understand and learn from big datasets, making personalized recommendations in a human way
COGNITIVE GRAPH SEARCH
Tap into rich knowledge and access billions of web pages, images, videos, and news with PUBLICIS® COSMOS Graph Search
“Microsoft is pleased to partner with Publicis Groupe to create a new class of AI capabilities to help clients succeed in their own marketing transformations. Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations. Our new partnership harnesses the power of predictive analytics, deep learning and natural user interfaces with the scale and security of our enterprise cloud.”
Corporate Vice President, Cloud AI Platform
PUBLICIS® COSMOS Audience Intelligence
Audience Intelligence offers a unique audience understanding so that you can make better marketing decisions and pinpoint the exact target consumers for your brand messages. Leverage advanced machine learning to analyze users’ behavior and determine which of their attributes are most likely to predict future action.
- Amplify your Customer Personas
- Prevent customer churn and predict forecast
- Retain existing customers and gain new ones
- Understand your Customer Lifetime Value and activate the insights on it with relevant experiences
PUBLICIS® COSMOS Audience Intelligence Features
Amplify and match your customer personas with unique 3rd party structured datasets including demographic, purchases, behavior, geolocation, financial, travel volumetric and contextual data.
COGNITIVE DATA MATCHING
Leverage trained AI algorithms to match your customer and audience data.
Engage your existing customers with relevant, timely cognitive brand experiences.
Engage new audiences and acquire new customers with intelligent experiences tailored to their needs.
CUSTOMER LTV MICRO-SEGMENTATION
Enhance your customer engagement and loyalty programs with dynamic and intelligent segmentation and activation.
“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers PUBLICIS® COSMOS Cognitive Marketing Platform, the next evolution in cognitive computing and machine-learning.”
Chief Intelligence Officer
PUBLICIS® COSMOS Platform and Data Centers are available across 36 regions worldwide including North America, South America, Europe, Asia, and Australia with more coming soon.
Security and Compliance
PUBLICIS® COSMOS is committed to safeguarding your data. We leverage continuous security-health monitoring and meet leading industry standards for PaaS, SaaS, and data security.
Azure Active Directory Kerberos authentication
Apache Rander RBAC for Admin POSIX ACLs for Data Plane
PERIMETER LEVEL SECURITY
Virtual Networks Network Security Groups (firewalls)
Server-Side encryption at rest HTTPs/TLS in-transit
Request a demo or read the white paper
Get a free PUBLICIS® COSMOS demo or read our white paper and learn how to power your existing marketing technology with Cognitive Intelligence.
How Can We Work Together?
Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.