Cognitive Marketing Intelligence 2018-03-09T18:41:10+00:00

WHY PUBLICIS® COSMOS

PUBLICIS® COSMOS is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. It learns from your online and offline data, structured and unstructured information as consumers interact with the brand across omnichannel. At the same time, it reasons, anticipates, and activates the customer journey, real-time interests, cross-device habits, emotions, and prescribes timely, relevant brand experiences across all marketing channels.

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Intelligence

SINGLE VIEW OF THE CUSTOMER

Remove the siloes within your multi-channel brand experience by connecting and normalizing all your customer data across all digital channels and Big Data ecosystem using PUBLICIS® COSMOS PeopleGraph powered by the patent-pending PUBLICIS® COSMOS Universal Graph ID.

Personalization

INDIVIDUAL-LEVEL CUSTOMER EXPERIENCES

Create unbreakable bonds with your customers by engaging them with deep contextual, personalized experiences tailored to their needs. Create experiences that are relevant at the moment of interaction across all touchpoints.

Automation

COGNITIVE EXPERIENCES

Build intelligent customer focused solutions with powerful AI algorithms. PUBLICIS® COSMOS Cognitive Cloud allows you to tap into the power of easy-to-use PUBLICIS® COSMOS REST APIs for computer vision, video, face and emotion recognition, speech, text, language understanding, and knowledge exploration.

See how PUBLICIS® COSMOS better connects you with your customers

PEOPLEGRAPH

A Platform as a Service (PaaS) based data graph solution that harnesses intelligence from online and offline data to create a single view of the customer.

PUBLICIS® COSMOS AMPLIFY

Extend the PeopleGraph data journey exploration with PUBLICIS® COSMOS Amplify, enabling marketers to interact with the customer holographic data for deeper data symbiosis.

COGNITIVE CLOUD

A Platform as a Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret needs using natural methods of communication.

AUDIENCE INTELLIGENCE

Unique audience segmentation capabilities to drive better marketing decisions and pinpoint the exact consumers you should target with a personalized your brand messages.

PUBLICIS® COSMOS PeopleGraph

Harnesses structured and unstructured, omni-channel data to create a single view of the customer. This enables brands to understand when and how to best engage customers across channels, increasing customer loyalty and revenue.

Benefits:

  • Enables true 1-to-1 personalization
  • Target users based on PeopleGraph personas
  • Optimize your lift, conversion and Return on Ad Spend
  • Understand the full customer journey and activate against relevant micro-moments
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See it in Action

PUBLICIS® COSMOS PeopleGraph Features

Platform as a Service (PaaS) based Customer Graph solution that harnesses intelligence from online and offline data to create a single view of the customer.

CUSTOMER GRAPH

Prevent and forecast churn, acquire new customers and understand your customer LTV across Omni-channel.

CROSS-DEVICE AND OMNI-CHANNEL CUSTOMER JOURNEY

Target people, not cookies or devices using PUBLICIS® COSMOS cross-device graph & trained AI at huge scale.

UNIVERSAL GRAPH ID TO NORMALIZE AND AMPLIFY YOUR PERSONAS

Normalize and connect fragmented customer data sources across channel, product, department or P&L into one intelligence persona.

DETERMINISTIC AND PROBABILISTIC MATCHING OF YOUR BIG DATA

Activate your customer journey with real-time interests, habits, emotions for true 1-to-1 relevant brand experience.

PUBLICIS® COSMOS Amplify

Bring your data to life through a Microsoft HoloLens virtual experience. Interact with your customers’ data and uncover their interests, market segmentation, activity levels, and opportunities. 3D visualizations allow you to see patterns, compare markets, and make decisions like never before. Anticipate consumer needs and interests to create relevant, timely marketing solutions.

Benefits:

  • Turn your customer data into interactive holographic dashboards
  • Compare data points visually in 3D for deeper data symbiosis
  • Interact with data points enabling deeper dives and unique comparisons
  • Visually experience your data in a whole new way
Request Whitepaper or Demo

PUBLICIS® COSMOS Amplify Features

Bring your data to life through a Microsoft HoloLens virtual experience. Interact with your customers’ data and uncover their interests, market segmentation, activity levels, and opportunities. 3D visualizations allow you to see patterns, compare markets, and make decisions like never before. Anticipate consumer needs and interests to create relevant, timely marketing solutions.

Benefits:

  • Turn your customer data into interactive holographic dashboards
  • Compare data points visually in 3D for deeper data symbiosis
  • Interact with data points enabling deeper dives and unique comparisons
  • Visually experience your data in a whole new way
Request Whitepaper or Demo

PUBLICIS® COSMOS Cognitive Cloud

A Platform as a Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret customer needs using natural methods of communication.

Benefits:

  • Provide intelligently curated product recommendations for your customer.
  • Launch marketing campaigns and build a new class of digital experiences with powerful algorithms using just a few lines of code.
  • Understand language contextually, so your digital experiences engage people in the way they speak.
  • Enable interactive search experiences over structured data via natural language inputs.
Request Whitepaper or Demo
See it in Action

PUBLICIS® COSMOS Cognitive Cloud Features

A fully managed cognitive intelligence platform to transform and automate your data into meaningful activation.

CREATIVE & VISUAL INTELLIGENCE PERCEPTION

Using  Artificial Intelligence, your apps can understand everything from faces to feelings in images and video

PEOPLE SPEECH RECOGNITION AND SYNTHESIS

Build your app to include speech generation, speech transcription and speaker recognition

NATURAL LANGUAGE UNDERSTANDING AND TEXT PROCESSING

Know what users really want by sensing their sentiment and semantics, enabling you to communicate with them through natural conversations.

BIG DATA, BOTS & KNOWLEDGE INTELLIGENCE

Understand and learn from big datasets, making personalized recommendations in a human way

COGNITIVE GRAPH SEARCH

Tap into rich knowledge and access billions of web pages, images, videos, and news with PUBLICIS® COSMOS Graph Search

“Microsoft is pleased to partner with Publicis Groupe to create a new class of AI capabilities to help clients succeed in their own marketing transformations. Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations. Our new partnership harnesses the power of predictive analytics, deep learning and natural user interfaces with the scale and security of our enterprise cloud.”

JOSEPH SIROSH

Corporate Vice President, Cloud AI Platform

PUBLICIS® COSMOS Audience Intelligence

Audience Intelligence offers a unique audience understanding so that you can make better marketing decisions and pinpoint the exact target consumers for your brand messages. Leverage advanced machine learning to analyze users’ behavior and determine which of their attributes are most likely to predict future action.

Benefits:

  • Amplify your Customer Personas
  • Prevent customer churn and predict forecast
  • Retain existing customers and gain new ones
  • Understand your Customer Lifetime Value and activate the insights on it with relevant experiences
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PUBLICIS® COSMOS Audience Intelligence Features

Amplify and match your customer personas with unique 3rd party structured datasets including demographic, purchases, behavior, geolocation, financial, travel volumetric and contextual data.

COGNITIVE DATA MATCHING

Leverage trained AI algorithms to match your customer and audience data.

CHURN PREVENTION

Engage your existing customers with relevant, timely cognitive brand experiences.

CUSTOMER ACQUISITION

Engage new audiences and acquire new customers with intelligent experiences tailored to their needs.

CUSTOMER LTV MICRO-SEGMENTATION

Enhance your customer engagement and loyalty programs with dynamic and intelligent segmentation and activation.

“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers PUBLICIS® COSMOS Cognitive Marketing Platform, the next evolution in cognitive computing and machine-learning.”

SAMIH FADLI

Chief Intelligence Officer

Become a partner

Our partners maximize the impact of PUBLICIS® COSMOS and expand their own data intelligence in the process. Contact us today for partnership opportunities.

Worldwide Availability

PUBLICIS® COSMOS Platform and Data Centers are available across 36 regions worldwide including North America, South America, Europe, Asia, and Australia with more coming soon.

Security and Compliance

PUBLICIS® COSMOS is committed to safeguarding your data. We leverage continuous security-health monitoring and meet leading industry standards for PaaS, SaaS, and data security.

AUTHENTICATION

Azure Active Directory Kerberos authentication

AUTHORIZATION

Apache Rander RBAC for Admin POSIX ACLs for Data Plane

PERIMETER LEVEL SECURITY

Virtual Networks Network Security Groups (firewalls)

DATA SECURITY

Server-Side encryption at rest HTTPs/TLS in-transit

Request a demo or read the white paper

Get a free PUBLICIS® COSMOS demo or read our white paper and learn how to power your existing marketing technology with Cognitive Intelligence.

How Can We Work Together?

Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.

LOCATION

PUBLICIS® COSMOS Global Development and Research Center
424 2nd Avenue West
Seattle, WA 98119

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