Publicis COSMOSTM is a new class of Cognitive Marketing Intelligence for Big Data powered by A.I. and ML algorithms. It learns from your online and offline data, structured and unstructured information as consumers interact with the brand across omnichannel. At the same time, it reasons, anticipates, and activates the customer journey, real-time interests, cross-device habits, emotions, and prescribes timely, relevant brand experiences across all marketing channels.
SINGLE VIEW OF THE CUSTOMER
Remove the siloes within your multi-channel brand experience by connecting and normalizing all your customer data across all digital channels and Big Data ecosystem using COSMOSTM Consumer360 Personas powered patent-pending COSMOSTM Universal Graph ID.
INDIVIDUAL-LEVEL CUSTOMER EXPERIENCES
Create unbreakable bonds with your customers and give experiences a never-before-seen level of personalization using contextual, real-time, and relevant micro-moments intelligence that optimize the performance of your marketing and customer engagements.
Build apps with powerful A.I. algorithms allowing you to tap into the power of COSMOSTM easy-to-use Cognitive Services. Integrate computer vision, video, face and emotion recognition, speech, text, language understanding, and knowledge exploration APIs.
See how COSMOSTM better connects you with your customers
Extend the consumer 360 data journey exploration with COSMOS Amplify, enabling marketers to interact with the customer holographic data for deeper data symbiosis.
CONSUMER 360 GRAPH
A Platform as-a Service (PaaS) based Customer Graph solution that harnesses intelligence from online and offline data to create a single-view-of-the-customer
Unique audience segmentation capabilities to drive better marketing decisions and pinpoints the exact consumers you should target with a personalized your brand messages.
A Platform as-a-Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret needs using natural methods of communication.
COSMOSTM Consumer 360 Graph
is a Platform as-a Service (PaaS) based Customer Graph solution that harnesses intelligence from online and offline data to create a single-view-of-the-customer.
Prevent and forecast churn, acquire new customers and understand your customer LTV across Omni-channel.
CROSS-DEVICE AND OMNI-CHANNEL CUSTOMER JOURNEY
Target people, not cookies or devices using COSMOS cross-device graph & trained AI at huge scale.
UNIVERSAL GRAPH ID TO NORMALIZE AND AMPLIFY YOUR PERSONAS
Normalize and connect fragmented customer data sources across channel, product, department or P&L into one intelligence Persona.
DETERMINISTIC AND PROBABILISTIC MATCHING OF YOUR BIG DATA
Activate your customer journey with real-time interests, habits, emotions for true 1-to-1 relevant brand experience.
Audience Intelligence offers a unique audience understanding so that you can make better marketing decisions and pinpoint the exact target consumers for your brand messages. Leverage advanced machine learning to analyze users’ behavior and determine which of their attributes are most likely to predict future action.
- Amplify your Customer Personas
- Prevent customer churn and predict forecast
- Retain existing customers and gain new ones
- Understand your Customer Lifetime Value and activate the insights on it with relevant experiences
COSMOSTM Audience Intelligence
Amplify and match your customer personas with unique 3rd party structured datasets including demographic, purchases, behavior, geolocation, financial, travel volumetric and contextual data.
COGNITIVE DATA MATCHING
Leverage trained A.I. algorithms to match your customer and audience data.
Engage your existing customers with relevant, timely cognitive brand experiences.
Engage new audiences and acquire new customers with intelligent experiences tailored to their needs.
CUSTOMER LTV MICRO-SEGMENTATION
Enhance your customer engagement and loyalty programs with dynamic and intelligent segmentation and activation.
COSMOSTM Cognitive Cloud
A fully managed cognitive intelligence platform to transform and automate your data into meaningful activation.
From faces to feelings, allow your apps to understand images and video.
Hear and speak to your users by filtering noise, identifying speakers, and understanding intent.
Easily parse complex text with language analysis and detect sentiment, meaning, key phrases and topics.
Understand language contextually, so your app communicates with people in the way they speak.
Provide intelligent searches for images, news, video, and web for your app.
COSMOSTM Cognitive Automation
A fully managed cognitive intelligence analytics to transform and automate your data into meaningful activation.
Build cognitive experiences across devices with powerful algorithms using just a few lines of code.
Boost and lift your online store conversion rate with quick-deploy recommendations API services.
Enrich your interactive search experiences over structured data via natural language inputs.
DATA ENTITY LINKING
Power your campaign’s data intelligence with named entity recognition and disambiguation.
“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers COSMOS Cognitive Marketing Platform, the next evolution in cognitive computing and machine-learning.”
Chief Intelligence Officer
Request a demo or read the white paper
Get a free COSMOS demo or read our white paper and learn how to power your existing marketing technology with Cognitive Intelligence.
How Can We Work Together?
Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.