WHY PUBLICIS® COSMOS

COSMOS is a collection of best-in-class solutions for marketing, analytics, advertising, and data intelligence, all integrated on a cloud platform purposely built for a single-customer system of record. Harnessing cognitive marketing intelligence for big data powered by artificial intelligence and machine-learning algorithms, it learns from your online and offline data, and structured and unstructured information, as consumers interact with your brand across all channels. At the same time, it reasons, anticipates, and orchestrates the customer journey to prescribe timely, relevant, omnichannel brand experiences.

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Intelligence

SINGLE VIEW OF THE CUSTOMER

Remove the siloes within your multi-channel brand experience by connecting and normalizing all your customer data across all digital channels and your big data ecosystem using COSMOS Identity.

Personalization

INDIVIDUAL-LEVEL CUSTOMER EXPERIENCES

Create unbreakable bonds with your customers by engaging them with deep, contextual, and personalized experiences tailored to their needs. Create experiences that are relevant at the moment of interaction across all touchpoints.

Automation

COGNITIVE EXPERIENCES

Build intelligent customer-focused solutions with powerful AI algorithms. COSMOS AI allows you to tap into the power of easy-to-use COSMOS Rest APIs
for computer vision, video, face and emotion recognition, speech, text, language understanding, and knowledge exploration.

See how PUBLICIS® COSMOS better connects you with your customers

COSMOS Identity

This Platform-as-a-Service (PaaS)-based graph solution harnesses intelligence from online and offline data to create a single view of the customer.

COSMOS Data Hub

Our cognitive data pipeline platform enables clients to securely onboard online and offline 1st-party data for data matching, data linkage, and identity resolution, automating marketing and intelligent data transformation workloads that are fault-tolerant, repeatable, and highly available.

COSMOS AI

A Platform-as-a-Service-PaaS of intelligence and knowledge APIs that enable brands to integrate artificial intelligence services that make it possible to see, hear, speak, understand, and interpret customer needs using natural methods of communication.

COSMOS Data Hub

Our cognitive data pipeline platform onboards customer data in a simple and scalable manner, and creates complex data processing workloads that are fault-tolerant, repeatable, and highly available, so brands can build data integration and easily transform and integrate big data processing and machine learning. Go beyond initial data onboarding to segment, activate, and measure data without the leakage and frustration of dealing with multiple partners. Create, integrate, and manage multiple data workloads in real time, interactive, and batch. Syndicate data workloads across multiple pipelines to provide a robust data governance framework to manage compliance with regulations, restrictions, and policies related to data usage.

Benefits:

  • Unify and own all omnichannel, cross-device customer data with low latency pipelines
  • 80+ data connector APIs provide turnkey integrations with your customer data intelligence
  • Flexible data ingestion accepts data loaded from cloud storage or streamed to enable real-time analysis
  • Data supply chain quickly and easily orchestrates cloud data collections from any source to activate in any destination
  • Data protection and availability eliminates data operations burden by providing automatic data replication for disaster recovery and high availability
  • Built-in data pipeline analytics lets you instantly discover how each of your channels are performing, along with recommendation
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COSMOS Data Hub Features

CODE-FREE DATA MOVEMENT

Improve your TCO with over 80 natively supported connectors including: Azure data services, AWS S3 and Redshift, Google BigQuery, SAP HANA, Oracle, DB2, MongoDB, and many more across multiple global points of presence.

COMPREHENSIVE CONTROL FLOW

Facilitate looping, branching, conditional constructs, on-demand executions, and flexible scheduling with extensive control flow constructs.

MULTIPLE LANGUAGE SUPPORT

Use the visual interface or write your own code in Python, .NET, or ARM to build pipelines using existing skills. Choose from a wide range of processing services and put them into managed pipelines to use the best tool for the job, or insert custom code as a processing step in any pipeline.

VISUAL DRAG-AND-DROP UI

Maximize productivity by getting pipelines up and running quickly. Use the code-free drag-and-drop interface to build, deploy, monitor, and manage your data integration, then connect this visual tool directly to your Git repository for seamless development.

COSMOS Identity

Also known as the PUBLICIS® COSMOS Consumer ID Resolution platform, this provides marketers with a layer of standardization and privacy that guarantees verified, compliant, and enriched consumer data in real time, helping brands maintain an accurate, synced view of each customer’s identity and persona across all devices and channels. COSMOS Identity is a Platform-as-a-Service (PaaS)-based solution that harness intelligence from online and offline, structured and unstructured, and omnichannel data to create a single view of the customer. Now, your brand can understand when and how to best engage customers across all channels, increasing customer loyalty and revenue.

Benefits:

  • Enable true 1:1 personalization by normalizing and amplifying personas for targeting people, not cookies or devices
  • Prevent and forecast churn, acquire new customers, and nail customer lifetime value
  • Optimize lift, conversion, and return on ad spend
  • Understand the complete customer journey and activate the most relevant micro-moments
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See it in Action

COSMOS Identity Features

CUSTOMER GRAPH

Prevent and forecast churn, acquire new customers, and understand your customer lifetime value across all channels.

CROSS-DEVICE AND OMNI-CHANNEL CUSTOMER JOURNEY

Target people, not cookies or devices, using our cross-device graph and trained AI at huge scale.

MULTIPLE LANGUAGE SUPPORT

Use the visual interface or write your own code in Python, .NET, or ARM to build pipelines using existing skills. Choose from a wide range of processing services and put them into manage pipelines to use the best tool for the job, or insert custom code as a processing step in any pipeline.

NORMALIZE AND AMPLIFY PERSONAS

Normalize and connect fragmented customer data sources across channel, product, department, or P&L into one intelligence persona.

DETERMINISTIC AND PROBABILISTIC MATCHING OF YOUR BIG DATA

Activate your customer journey with real-time interests, habits, and emotions for a true 1:1 relevant brand experience.

COSMOS AI

COSMOS AI amplifies your marketing creativity with PUBLICIS® COSMOS Intelligent APIs, our suite of cognitive and marketing machine-learning APIs, enabling brands to leverage artificial intelligence services that make it possible to see, hear, speak, understand, recommend, interpret customer needs, and engage with customers using natural methods of communication across channels. This fully managed cognitive intelligence Platform as a Service (PaaS) features the PUBLICIS® COSMOS Marketing Machine Learning Framework, providing over 300 marketing machine-learning APIs to handle creative and visual intelligence perception, people speech recognition and synthesis, natural language understanding and text processing, big data, bots, knowledge intelligence, and cognitive graph search functionality, all of which transform and automate your data into meaningful action with just a few lines of code.

Benefits:

  • Transform and automate data into meaningful activation
  • Provide intelligently curated product recommendations for each customer
  • Launch marketing campaigns and build a new class of digital experiences with powerful algorithms using just a few lines of code
  • Understand language contextually, so your digital experiences engage people in the way they speak
  • Enable interactive search experiences over structured data via natural language inputs
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See it in Action

COSMOS AI Features

CREATIVE & VISUAL INTELLIGENCE PERCEPTION

Using artificial intelligence, your apps can understand everything from faces to feelings in images and video

PEOPLE SPEECH RECOGNITION AND SYNTHESIS

Build your app to include speech generation, speech transcription, and speaker recognition

NATURAL LANGUAGE UNDERSTANDING AND TEXT PROCESSING

Know what users really want by sensing their sentiment and semantics, enabling you to communicate with them through natural conversations.

BIG DATA, BOTS & KNOWLEDGE INTELLIGENCE

Understand and learn from big datasets to make personalized recommendations in a human way

COGNITIVE GRAPH SEARCH

Tap into rich knowledge and access billions of web pages, images, videos, and news with PUBLICIS® COSMOS Graph Search

“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers PUBLICIS® COSMOS Cognitive Marketing Platform, the next evolution in cognitive computing and machine-learning.”

SAMIH FADLI

Chief Intelligence Officer

Become a partner

Our partners maximize the impact of COSMOS and expand their own data intelligence in the process. Contact us today for partnership opportunities.

Worldwide Availability

The COSMOS Platform and Data Centers are available across 36 regions worldwide including North America, South America, Europe, Asia, and Australia – with more coming soon.

Security and Compliance

COSMOS is committed to safeguarding your data. We leverage continuous security health monitoring and meeting leading industry standards for PaaS, SaaS, and data security.

AUTHENTICATION

Azure Active Directory Kerberos authentication

AUTHORIZATION

Apache Rander RBAC for Admin POSIX ACLs for Data Plane

PERIMETER LEVEL SECURITY

Virtual Networks Network Security Groups (firewalls)

DATA SECURITY

Server-Side encryption at rest HTTPs/TLS in-transit

Request a demo or read the white paper

Get a free COSMOS demo or read our white paper to learn how to power your existing marketing technology with cognitive intelligence.

How Can We Work Together?

Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.

LOCATION

PUBLICIS® COSMOS Global Development and Research Center
424 2nd Avenue West
Seattle, WA 98119

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