Industry Solutions 2018-06-28T23:46:08+00:00

PUBLICIS® COSMOS Retail

Meet your new customer engagement platform that converts 1st, 2nd and 3rd-party customer data into 1:1 engagement. Anticipate specific customer needs and journeys to create timely, relevant, and personalized brand experiences across all marketing channels with the only full-service integrated solution that learns, reasons and activates deeper customer engagement by fusing Big Data with machine-learning AI.

Benefits:

  • Deploy next-gen personalization with: email marketing and website experiences, product recommendations, replenishment campaigns, dynamic content, virtual shopping agents, smart catalog search and navigation, and much more
  • Accelerate business growth through: strategic price optimization, demand forecasting, inventory management insights, product design insights, and customer service support
  • Leverage patent-pending innovations, PUBLICIS® COSMOS models and APIs with cloud infrastructure built on Microsoft Azure and Adobe Campaign for a truly holistic customer view
  • Get expert consultation and guidance from data, technical, and creative SMEs at Sapient
Request Whitepaper or Demo

PUBLICIS® COSMOS Retail Features

COGNITIVE EXPERIENCE

Cross-channel customer data integration, cross-device stitching, CRM and third-party data alignment, integration with MDM Platforms.

CUSTOMER + PRODUCT INTELLIGENCE

Customer segmentation, journey mapping, product affinity models, next best action models, lifestyle plus product fit, propensity models.

PERSONALIZED MARKETING + EXPERIENCES

Personalized email marketing and website experiences, product recommendations, replenishment campaigns, dynamic content, virtual agents, smart catalog search plus navigation.

BUSINESS ACCELERATION

Price optimization, demand forecasting, inventory management insights, product design insights, customer service support.

PUBLICIS® COSMOS Crime Prevention

PUBLICIS® COSMOS Crime Prevention uses machine and deep learning algorithms for predictive policing and crime prevention with a new-generation cognitive intelligence platform. PUBLICIS® COSMOS Crime Prevention continually synthesizes real-time and offline data (including contextual, behavioral, and demographic data) so our AI can anticipate when and where crimes are more likely to happen and prescribe preventative measures.

Benefits:

  • Combat financially motivated crimes like fraud, and scan social media to prevent at-risk individuals from being radicalized by violent groups
  • Detect plans for disruptive events via social media
  • Holistic profiles explore journeys, real-time interests, habits, risks, threats, and emotions
  • Real-time synthesis and continual optimization of structured and unstructured data
  • Built-in alerts with heat-map views to alert law enforcement of possible criminal activities
Request Whitepaper or Demo

PUBLICIS® COSMOS Crime Prevention Features

Harnesses cognitive intelligence, big data, and AI to predict smarter policing and prevent crime with a distinctly 21st century approach.

PROBABALISTIC PREDICTION

Forecast crime mapping and visualization through holistic, single-view user profiles and journeys

EMOTION AND FACIAL DETECTION

Identify people using COSMOS facial recognition and identification at scale.

UNIVERSAL GRAPH ID

Normalize and connect fragmented data sources, both structured and unstructured, for real-time identification of criminal connections and activities.

TARGET GEOGRAPHIES

Predict locations with high probability of criminal activity by assessing historical and real-time data from multiple sources.

PUBLICIS® COSMOS Marketing

A new class of Cognitive Marketing Intelligence for Big Data powered by AI and Machine Learning algorithms, PUBLICIS® COSMOS Marketing learns from online and offline data, structured and unstructured information, as consumers interact with your brand across all channels. Then, it reasons, anticipates, and activates the right message at the right time for maximum impact.

Benefits:

  • Obliterate multi-channel brand experience silos by integrating all customer data
  • Create unbreakable bonds with customers with precision personalization
  • Optimize marketing performance, customer loyalty, and brand affinity
  • Automate cognitive experiences with algorithmic apps and specialty APIs
Request Whitepaper or Demo

PUBLICIS® COSMOS Marketing Features

Leverage the power of the cloud, data science, machine learning and cognitive AI to meaningfully synthesize intelligence from online and offline data across all channels.

CONSUMER 360

Prevent and forecast churn, acquire new customers and build meaningful customer Life-Time Value (LTV) across all channels.

CROSS-DEVICE AND OMNI-CHANNEL CUSTOMER JOURNEY

Target people (not cookies, devices or apps) using PUBLICIS® COSMOS cross-device graph & trained AI at huge scale.

UNIVERSAL GRAPH ID TO NORMALIZE AND AMPLIFY USER PERSONAS

Normalize and connect fragmented online and offline customer data sources from all channels and all parties for a truly holistic view of each user.

DETERMINISTIC AND PROBABILISTIC MATCHING OF YOUR BIG DATA

Algorithmic apps and specialty APIs activate your brand’s unique customer journey with real-time interests, habits, and emotions for a truly 1:1 experience.

PUBLICIS® COSMOS Automotive

PUBLICIS® COSMOS Automotive AI and machine learning capabilities deliver a new class of driver and passenger experiences for individuals and families. Customize settings for unique comfort and destination preferences, and cars learn to anticipate and offer increasingly on-point adjustments tailored to each profile. Constantly monitoring surroundings, cars can send alerts for potential safety threats and stop before a collision could occur, and operational performance monitoring enables cars to predict part failures well in advance.

Benefits:

  • Amaze and delight your customers with a new class of personalized driver and passenger experiences via voice interactions with an in-car virtual assistant that learns from everything you do in car and everywhere you go.
  • Enable a new level of theft prevention and personal safety through tech-driven features, like requiring owner authorization for new drivers and adjusting travel speed based on a driver’s alertness level and emotional state.
  • Reduce collisions with sophisticated object detection and in-car collision avoidance machine learning models.
  • Avoid maintenance issues on long car trips with machine-learned prediction of part failures based on in-car IoT sensor data, weather patterns, distance travelled, and other key indicators.
Request Whitepaper or Demo

PUBLICIS® COSMOS Automotive Features

Aggregate multiple data sources and use machine learning to create a safer, more intelligent vehicular experience customized to the needs and preferences of each driver and the car’s surrounding environment at any given time.

ACTIVE ENGAGEMENT

Delight existing drivers and understand your drivers’ LTV across all channels.

BEHAVIOR TRENDS AND ANALYSIS

Get a better understanding of fleet driver behavior and automotive system performance at an enterprise and personal scale.

PERSONALIZATION

Create and activate personas to suit any driving style to deliver smarter, safer experiences.

DRIVER SAFTY THROUGH MACHINE LEARNING

Recognize, anticipate and proactively adjust for dangerous situations and driver behaviors, such as distracted driving.

Request a demo or read the white paper

Get a free PUBLICIS® COSMOS demo or read our white paper and learn how to power your existing marketing technology with Cognitive Intelligence.

How Can We Work Together?

Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.

LOCATION

PUBLICIS® COSMOS Global Development and Research Center
424 2nd Avenue West
Seattle, WA 98119

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